backlinks

Backlinks are links to your website from other websites. And backlinks from reputable and relevant sites can boost your search engine rankings.

In this post, you’ll learn how to get backlinks that drive results.

Let’s dive in.

1. Ask Creators to Fix Your Broken Backlinks

One of the easiest and most effective ways to get backlinks is to find broken backlinks to your site (e.g., backlinks to your deleted pages). And ask the creators to fix them.

They’re likely to accept your request. Because no one wants broken links on their website. And they intended to link to you in the first place.

You can find your broken backlinks with Semrush’s Backlink Audit tool.

After setting up, go to the “Target Pages” report and check the box beside “Target URL error.”

You’ll see a list of broken URLs on your domain.

Find a URL that you have a good replacement for. Then click the number in the “Active” column to view its active backlinks.

From here, you can learn more about the backlinks. And click through to the source pages.

Judge which backlink opportunities are worth pursuing. Based on:

• The quality of the page: Links from poor-quality pages can do more harm than good. So they may not be worth pursuing.


• The nature of the content: For example, admins are unlikely to update archived content


• The context of the backlink: For example, is your content framed in a positive light?

If an opportunity is worth pursuing, find the email address of a relevant contact.

And send them a concise, friendly message like this:

Subject: Broken link on your page

Hi [Article Writer],

I noticed that your page [URL] contains a broken link to our website.

Could you please update this with a link to [new URL]?

Best,

[Your Email Signature]

Follow up as needed. And keep note of your results for future reference.

Then, repeat until you’ve obt